![]() Translation? Business accounts are restricted to TikTok’s pre-approved audio, full-stop.īelow is an example of a branded video featuring a trending song from the CML. The Commercial Music Library is for TikTok users that use TikTok for marketing, advertising, sponsorships, endorsements, or publicity, including official brand accounts. No surprises here! TikTok’s guidelines are crystal clear about this: TL, DR: All advertising content should use the CML. Who Has to Use TikTok's Commercial Music Library (CML)? To kick things off, let’s dig into common questions we get about brands using TikTok audio. What Happens to Brands That Violate TikTok's Music Guidelines?īasics and Best Practices for Brands Using TikTok’s Music Library. ![]() What is "Music Usage Confirmation" on TikTok?.How Do I Know if a Song is Okay to Use?.Who is Required to Use TikTok's Commercial Music Library?.Basics and Best Practices for Brands Using TikTok Audio
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